Communica has acquired a southern exposure with the addition of an office in Lexington, Kentucky, and national experience in BtoC and BtoB communications with the addition of new Chief Creative Officer Dan Renaud.
Renaud’s expertise cuts across traditional and digital platforms, and includes award-winning writing and producing as well as creative and brand management. He has worked with such brands as Fazoli’s, Wheaties, Bud Light, Republic Bank, Carnival Cruise Lines, Florida Lottery, Sunglass Hut and many others. His BtoB experience includes the foodservice, software, baking and technology industries, and his work for Ann Arbor-based Amcor earned him and his team a National Gold Addy. He has also developed original branded content for the web, television and film.
“We’re pleased to welcome Dan to Communica,” said Jeff Kimble. “His broad range of talent and his passion for this industry are the perfect complement to our team.”
A native of Chicago, Renaud is a graduate of Loyola University Chicago. He also studied alternative film at Northwestern University and improvisational comedy with Del Close and The Second City, Chicago.
Renaud is splitting his time between Communica’s Toledo and Lexington offices.
Connecting employees to each other and creating vibrant and sustainable value propositions are daily considerations of employee communications. The PR News Employee Communications Guidebook, Volume Four, offers the real-world perspectives of more than 40 authors into all areas of employee communications. Among this edition’s authors is Communica’s Julie Pompa, APR, who writes about the importance of employee communications in a crisis.
“So often, when a company is responding to a crisis, there is the tendency to focus your attentions to the external audiences,” she said. “Employees are a company’s first line of communication to all their audiences, and they need to be reassured and informed throughout the process.”
The Employee Communications Guidebook also offers tips on how to roll out corporate engagement programs; keep your best and brightest employees motivated in a difficult economic climate; use crowd sourcing techniques to tie employees’ activities more closely to the bottom line and recognize achievements; build morale through community involvement; engage with your internal team during a period of transition; encourage employees to become thought leaders; train frontline staffers to think like PR pros; and set policies for using social media networks.
The PR News Employee Communications Guidebook is available at http://www.prnewsonline.com/employee-communications-guidebook-vol4/. Enter code contribEG when checking out for a discounted price.
Here is an excerpt from “Maintain Communications With Employees Throughout Every Crisis:”
“Employees can play an important role as departmental contacts or technical resources for use when specific crises occur. An employee representative should also be considered a permanent part of the standing crisis team, as a bellwether for the impact of employee messages throughout the process.
“As you research and prepare your crisis communications plan, team and strategies, keep employees at the top of your mind. And ask the following questions throughout the planning process:
- What will employees think of a particular crisis remedy, message or response?
- Has this crisis indicated the need for changes in employee communications?
- How can we improve our internal communications as a result of this crisis planning or future crisis resolution?”
Communica has a proven track record in internal communications and crisis communications planning. We’re happy to guide you in these efforts.
Happy Birthday #Instagram TEDxToledo Talk #RePhotography
Yesterday was @Instagram’s birthday. Three (3) years of sharing our view of the world. To celebrate we are sharing great video from our favorite Instagrammer… Ben Morales @bnmoral #RePhotography
Weekend Hashtag Project: #WHPartwatching
Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.
This weekend’s tag was #WHPartwatching, which asked participants to take creative photos and videos of people interacting with art. Every Monday we feature some of our favorite submissions from the project, but be sure to check out the rest here.
Communica, Inc. and partner The Pursuit Group, were honored with many MarCom Awards from the Association of Marketing & Communication Professionals.
Four Platinum awards, three Gold awards and three honorable mentions were received for work done on behalf of Severstal North America. Jeff Kimble, CEO/CCO of Communica and lead designer for the account, and Barry Rosen, principal of The Pursuit Group, worked very closely with the Severstal team led by Ray Culley General Manager Marketing and Commercial Services.
According to Culley, “These awards reflect the outstanding efforts of many people who organized facility openings, captured the stories of our employees in video and print, created web applications to showcase our products, and developed the fantastic messages and images of our campaigns. None of this could be accomplished without the outstanding efforts and unfettered imagination of our agencies — Communica, Inc. and The Pursuit Group. Thanks to Jeff Kimble, Barry Rosen and all the members of their teams who have helped Severstal achieve a new and progressive position in the industry.”
Communica was also recognized with a MarCom Award for the “Pure Innovation Dinner,” a special event for BASF Corporation that featured celebrity chef Marcel Vigneron.
The MarCom Awards is administered and judged by the Association of Marketing and Communications Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standard for excellence.
Severstal was so pleased with the work done on their behalf that they threw a wonderful after-hours party for the Pursuit Group and Communica teams.
In a world of real time communication, email blasts and landing pages, one might think there would be no time for face-to-face communication. But placing people in a more relaxed, social setting helps in building deeper, more productive, long-term relationships. And it helps companies deliver consistent messages to customers and prospects in a creative, memorable way that will pay dividends down the road.
Communica is accomplished in creating customer events that introduce products, announce corporate news and celebrate customer relationships. “We are very skilled in managing all the details of these sometimes massive undertakings,” explained David Kanarowski of Communica. “We understand how critical it is for our clients to present the ideal overall impression to customers, while weaving their messages through every element of the event. We are always mindful of the need to bring an exclusive and memorable event to the guests, allowing our client to concentrate on camaraderie.”
Utilizing a prestigious global conference in San Antonio, Texas, as a backdrop, the Communica team recently choreographed an international client’s intimate corporate dinner for 100 of their current and prospective customers, featuring nationally known chef and HGTV host Alton Brown as special guest. “We provided turnkey development of this event, from securing a beautiful, gallery setting, to locating the evening’s entertainment and a renowned chef to create the dining experience,” Kanarowski said. “We also handled all of the associated details that completed the evening, threading our client’s messages throughout all the elements.” Communica designed, developed and produced invitations all facets of the event. This included all thematics and graphics utilized on invitations, an event web landing page, executive gifts (for delivery during and after the event), signage and way finding on site, printed background materials and on-site displays.
“Our client was extremely pleased – the evening strengthened customer loyalty and satisfaction,” Kanarowski said. “Our attention to detail, along with the level of sophistication that was evident throughout the event, has generated very positive feedback from our client and their guests.”
Traditional media are becoming more interesting thanks to real-time media. But does that – alone – make the prospect more valuable as a communications strategy?
A Communica client had the opportunity to participate in a high-profile television sponsorship, and was interested in knowing what type of return they could expect from an integrated communications approach to the sponsorship. “We were interested in learning the show’s ratings, demographics and network status,” said Communica’s Tricia Knight. “But we also wanted to explore the potential return of real-time media activity (content and participation) and how the brand perception would benefit from this exposure.”
In today’s television, active discussions take place during/after live broadcasts, with viewers sharing opinions at astounding rates and changing the way marketers approach advertising investments. But what’s most important is that brands can listen and respond to these conversations, learning more about what viewers want, how they communicate and to what they respond. And we can see our clients’ messages resonating across all communications channels.
“People want to participate while they are watching; they want to know what others think, and they expect programs to be listening,” explained Deanna Lawrence of Communica. “These programs are listening and responding. Many have created character Twitter accounts to extend the show experience and to interact in real-time with fans. Fans love the behind-the-scenes content and this, along with being heard, creates a lasting emotional connection. Responding is the important element.”
Communica looked for active and original content generated in connection to the program, along with good response levels and ongoing followers. A mix of content and interactions with other outlets can extend the brand experience within the program. “We looked first at Twitter, Facebook and YouTube, but we also needed to understand the program’s adoption of emerging platforms such as Pinterest, Instagram and Vine, each very important for consumer-focused brands,” Lawrence said.
Overall, Communica provided a comprehensive look at on and off-air information surrounding the program and its engagement with viewers. “We offered an overview of the competitive and network situations, which ultimately helped the client make an informed decision whether to participate or decline the opportunity,” Knight said. “They had a true understanding of the landscape before taking any action.
Consumers are not just watching television anymore – they’re participating. Behind-the-scenes programming, live discussions and other real-time interactions create lasting connections between viewers and the program. It also offers unique opportunities for advertisers.
Twitter: The Global Platform for Connecting
Twitter continues to expand on a global scale. Currently most tweets are PC based, but we can expect an increase of mobile, particularly within emerging markets.
Active use of Twitter
Active use increased from 206m to 288m users (posting or contributing at least once a month) in 2012.